The ads are designed to spark curiosity about a career as airport security while showcasing the enticing salary rates for different shifts that match the times you are awake or not doing anything exciting.
These ads portray relatable scenarios, such as mundane family gatherings, uneventful nights out, and uninspiring relationships, highlighting the benefits of working different shifts and the different hour rates of salary. Because, let’s face it, there’s more to Saturdays than just sinking into the couch. The concept invites you to trade the weekend snooze for an well paid career adventure.