BRYTE
2024
COMPETITOR ANALYSIS
BRAND STRATEGY
LOGO DESIGN
BRAND IDENTITY
WEBDESIGN
MISSION & VISION CREATION
bryte creators is a creative studio that crafts immersive 3d set designs and retail experiences
Challange:
Bryte Creators, initially known as Hello Lio, approached me with several challenges:
How to capture the essence of the company in an online presence?
Bryte Creators needed a brand identity and website that could communicate their unique blend of creativity and craftsmanship while staying true to their bold, artistic vision.How to create a website that shows “attitude” but also delivers quality and flair?
The website had to feel dynamic and confident—reflecting the studio’s daring approach—while also showcasing the high standards of their work.How to speak to your target audience and how to reach them?
We needed to develop a brand strategy that would appeal to high-end clients in the retail and design industries, creating messaging that resonates with their values and expectations.
SOLUTION:
To address these challenges, I worked closely with the Bryte Creators team to craft a brand identity that balances boldness with sophistication. Key elements included:
- Research & Competitor Analysis: I performed an in-depth analysis of competitors and industry trends to identify gaps in the market and ensure that Bryte’s new brand stood out as innovative and forward-thinking.
- Mission & Vision Creation: We refined the studio’s mission and vision, focusing on their unique ability to create immersive, high-quality experiences that push creative boundaries while maintaining a keen attention to detail.
- Brand Strategy: Developed a clear brand voice and messaging that spoke directly to their target audience—clients seeking fresh, immersive retail and set designs that stand out from the crowd.
- Logo Design: The new logo was designed to be bold, sleek, and memorable—representing both Bryte Creators’ confidence and the high caliber of their work.
- Web Design: I designed a website that exudes flair, confidence, and creativity. Through dynamic visuals, intuitive navigation, and bold typography, the site captures the studio’s vision while offering a smooth, high-quality user experience.
- Brand Colors: We chose a striking, energetic color palette that reflects Bryte’s daring spirit while remaining professional and polished.
The rebranding from Hello Lio to Bryte Creators has been a success, with a sleek new identity that resonates with their creative vision and positions them as innovators in the industry. The refined brand visuals and enhanced web experience have strengthened their market presence, making it easier for potential clients to engage with their work. This modern identity reflects Bryte’s growth and creative expertise, setting a solid foundation for future expansion.
Typography:
The choice of modern, elegant typography complements the brand’s sleek aesthetic. It ensures clarity and professionalism across all digital and print materials, aligning with Bryte’s high standards.
Holographic colors
A unique aspect of the brand identity is the use of holographic colors, featuring iridescent and shifting hues that create a sense of depth and motion. These holographic elements are integrated throughout the design—on business cards, the website background, and promotional materials. They add a futuristic and cutting-edge feel, reflecting Bryte Creators’ commitment to innovation and creativity.
