Thmr

INSPRING

2024

RESEARCH
BRAND STRATEGY 
BRAND IDENTITY
LOGO DESIGN
DESIGN
WEBDESIGN

InSpring is a modern platform designed to offer flexible and engaging volunteer opportunities specifically tailored for young adults. It focuses on connecting younger generations with meaningful volunteer work while accommodating their busy lifestyles.

Challange:

InSpring (in dutch: Jump in) a new brand approached me to develop an innovative platform for volunteering, specifically targeting young adults. The goal was to create a modern and appealing approach that would engage them in flexible and meaningful volunteer work. 

SOLUTION:

I crafted a dynamic and contemporary branding strategy focusing on three core values: flexibility, accessibility, and meaningful connections. These values form the foundation of the platform:

  • Flexibility: We offer volunteer opportunities that fit the busy lifestyles of young adults, allowing them to contribute on their own terms.
  • Accessibility: We make volunteering easy and welcoming for everyone, regardless of background or experience.
  • Meaningful Connections: We facilitate valuable interactions between young adults and seniors, enabling both generations to learn and grow from each other.

A modern, no-nonsense communication style and youthful energy.

Outcome

The new platform, InSpring, introduces a fresh perspective on volunteering with a modern, no-nonsense communication style and youthful energy. It provides young people with a unique opportunity to contribute to their community on their own terms, while gaining valuable experiences.

Services

Services Provided:

  • Branding and Identity
  • Tone of Voice Development
  • Creative Direction
  • Logo and Visual Identity Design
  • Brand Guidelines