Global Goals GO

Project Description: As part of the Global Goals GO project, my role was to revamp the brand identity. This included redefining the tone of voice, creating engaging slogans, and developing a dynamic and playful communication style that embodies the core values of sustainability and adventure.

Global Goals GO  is an interactive team game designed to raise awareness and inspire action towards achieving the United Nations’ Sustainable Development Goals (SDGs). Participants engage in a fun, adventurous journey where they complete challenges related to each of the 17 SDGs. The game emphasizes collaboration, education, and sustainable practices, making the learning process dynamic and enjoyable. Through tasks and missions, players gain a deeper understanding of global issues and are motivated to contribute to a sustainable future. 

Tone of Voice
Creative direction
Slogan Creation
Brand Messaging
Logo Generation
Brand Colors
Mascot Creation

After Effects 


The goal was to create a fresh, creative brand with an attitude.
The message of the Global Goals is crucial and deserves attention. However, topics like climate change and global goals can easily demotivate people. To combat this, I developed a vibrant and energetic brand image that captures attention and keeps people engaged.


To honor the original logo featuring a polar bear and incorporate the girl from the game’s explanatory video, I designed a mascot that combines both elements. The new mascot wears a polar bear costume, merging the old with the new in a fun and relatable way. This design creates a cohesive and energetic brand identity that resonates with the audience, giving off an American “campus” vibe.

This creative approach ensures that the Global Goals GO brand is not only visually appealing but also engaging and motivating, encouraging people to look at it again and again

Brand pattern

Web design