Art direction and logo design · Color palette and typography curation ·Creative Concept · brand guidelines ·

The Blue Cooling Initiative is a catalyst for change, uniting individuals passionate about combating climate change and pioneering innovative solutions, fostering collaboration among scientists, policymakers, and the public to shape a sustainable future for our planet.

The request: In 2023, the Blue Cooling Initiative envisions a rebranding effort tailored to resonate with a younger audience, infusing the initiative with a dynamic spirit, approachability, and a touch of youthful enthusiasm. This transformation seeks to communicate the initiative’s motives of combating climate change through innovative solutions like Marine Cloud Brightening in a way that captivates and inspires the next generation.

The Blue Cooling Initiative embarks on a transformative journey to combat the pressing challenge of global warming through groundbreaking solutions. This rebranding initiative channels a dedicated focus on the innovative technique of Marine Cloud Brightening, symbolizing the initiative’s commitment to fostering a cooler and greener world.

At its core, the mission of the Blue Cooling Initiative is to leverage the power of marine clouds and foster global collaboration in the fight against climate change. The centerpiece technique, Marine Cloud Brightening, involves temporarily cooling the Earth by enhancing cloud reflectivity, contributing significantly to global efforts to address and mitigate the impacts of global warming.


Brand Identity
Creative Concept
Digital Design
Motion Design

After Effects 

The logo design showcases a diverse range of moving icons, this creative use of diverse icons not only symbolizes the technique of Marine Cloud Brightening but also adds a touch of dynamism and excitement to the brand. 

The logo’s versatility allows for seamless integration into various print and brand materials, ensuring a cohesive and engaging visual identity across different mediums. By combining creativity, diversity, and adaptability, the logo design presents a compelling and memorable representation of The Blue Cooling Initiative’s mission to cool the planet and inspire positive change.

Grafisch ontwerp Rotterdam, Thamar Martin

The visual language of the Blue Cooling Initiative is centered on creating compelling imagery that bridges the gap between individuals passionate about climate change, and science. Dynamic and bold color choices, complemented by confident typography, work in harmony to underscore the pressing need to address environmental issues. This visual representation reflects the Blue Cooling Initiative’s commitment to vocal advocacy. To strike a harmonious balance, secondary and tertiary typographic expressions adopt a gentler approach, allowing impactful statements to coexist seamlessly with a friendly and encouraging tone with a twist of activism

Business cards design Thamar Martin, for Blue cooling initiative
Creative Graphic Designer based in Rotterdam