The request: In 2024 we want the platform to seamlessly integrate cacao with a rebranding of the brand embodying impact, friendliness, and playfulness.

Beyco stands as a transformative force in global coffee and cacao trading. Our brand identity mirrors a winding journey towards positive change, depicted through dynamic typographic movement and pathways dedicated to traceability.

The brand’s emblem is inspired by the vibrant energy of nature and the idea of positive change. Playful, rounded geometric forms gracefully intertwine, forming leaves within the logo and typography. This lively design signifies Beyco’s commitment to friendliness, fostering positive change, and bringing vibrancy to the market for a fairer and more equitable trading experience. 

Beyco’s visual language revolves around creating a vivid interplay of contrast and connection among people, land, agriculture, and industry. Vibrant and bold colors, coupled with confident typography, are employed to underscore the urgency of addressing issues in the global coffee and cacao trade. Beyco, being a non-profit entity, utilizes its visual elements to assertively advocate for positive change. In achieving this, secondary and tertiary typographic expressions take on a gentler approach, striking a balance between making impactful statements and exuding a friendly and encouraging brand.